Search engine optimization via blogs

If you were wondering whether the recent FTC ruling on bloggers having to disclose material relationships wasn't unnecessary, I just received an offer making me think that maybe they are onto something. I received an invitation to make money for writing reviews of other websites who want to do something called SEO, search engine optimization. For the blogger the process is explained in a helpful little graph:


For the buyer the advantages are listed on the website:

Blog Reviews are the most effective way to increase your SEO rankings:

• They look very natural to Google
  
• You get a FULL PAGE with a FULL ARTICLE about the topic of your site
  
• You get 3 links to your site with the keywords you want to your site

We understand you want those reviews for SEO - we don't talk about "honest reviews", we don't force bloggers to mention it's sponsored, etc... It's 100% clear to us you want those reviews for SEO

Apparently there is no such thing as bad publicity, businesses are willing to pay bloggers just for "natural looking" links to their website to increase Google page rank, regardless what the actual review says. So maybe it is good that the "we don't force bloggers to mention it's sponsored" part will become illegal December 1st.

P.S.: I hope you noticed my own little "search engine optimization" in this post: While you can see the name of the service on the image, I do not actually mention or link to it in the text, producing absolutely zero Google page rank for the site in question.