At Blizzard even the microtransactions are bigger

So with everyone launching itself into microtransactions this week, Blizzard decided to join. Only there is just one thing on the menu, and it isn't all that cheap: You can buy a complete character customization, including name and gender change, for $15. You can't change race or class. And you don't even get any hairstyles that aren't available to everybody else at character creation. Well, at least this is the safe option: Nobody gets an advantage by paying extra money, this is purely a service for people who aren't satisfied with some aspect of their existing character.