Tuesday, August 24, 2010

Blizzard releases World of Warcraft expansion on August 31

In detail, the expansion is Wrath of the Lich King, which is finally going to be released in China, after 2 years of delays and troubles with the authorities.

Assuming that the Chinese players are at least as eager for a new expansion as we are, the double whammy of a spike in subscription numbers in China from WotLK and in America / Europe from Cataclysm (still tentatively scheduled for end of this year) is likely to produce new records in overall player numbers. Even if that is adding two very different things together, as World of Warcraft in China is paid for by the hour, is much cheaper, and Blizzard has to share the proceeds with NetEase, the Chinese distributor.

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