What you don't get, as far as I read the announcement and website, is trading card games found when adventuring in EQ/EQ2. [EDIT: I read that wrong. John Smedley said there would be card packs dropping in EQ/EQ2.] It's the other way round, if you buy booters in Legends of Norrath for real money, you get some free virtual items in EQ/EQ2.
Well, I'm certainly going to have a look at this one when it is released, which will be in one month. Downloading the client and doing the tutorial is going to be free. As I said, if you already play EQ/EQ2 you'll get a free starter deck. Everybody else will have to pay $10 for a starter, and $3 for boosters. That is 20 cents per card. At 375 cards, probably a need to have cards more than once, and in all likelyhood some rarity distribution of common to rare cards, it would cost you a bundle to get a good collection going. Well, as I said, just like MtGO. Having sunk thousands of dollars into MtG and later MtGO, I don't think I'll bite. But the idea is a good one, and I'll certainly give it a chance.