One of the next MMOs I'm going to play before the next big MMO comes is will probably be Runes of Magic. Although it is free to download, I already bought a $9.95 box with a DVD for easier installation, and a bunch of microtransaction goodies included. But as I'm still busy with Luminary, it might still be a while before I get around to this. So meanwhile How to Lose your Life to an MMORPG has complete Runes of Magic E3 coverage.
I find Runes of Magic interesting, because it deliberately copies a lot of World of Warcraft, but then adds to it with housing and dual classes, and uses a completely different business model. A lot of people are interested in such a "Free2Play WoW", and I hear the game is doing quite well.
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