Thought for the Day: Buying blind?

Many of you commented the widely held belief that in a MMORPG there are two completely different games, the leveling game and the endgame, and that the leveling game "doesn't really matter". But if that is the case, the question arises on what basis we are buying a new MMORPG like Rift, when all the reviews only cover the leveling game. Are we buying our MMORPGs blind, knowing nothing about the really important second part of the game?