Paul Barnett explains MMOs to normal people

Interesting video of Paul Barnett at the lift conference. He's not saying anything about Warhammer Online, but instead explains very well why it is usually a bad idea to try to copy something successful, especially in a fast-changing market. I liked his talk very much, because he talks honestly about the need to make profits, the fact that nobody really knows how to make successful MMOs, and how to steer the difficult part between brilliant but crazy innovation and solid but staid game design. I so hope the man can make games as good as he talks!