These "resubscribe to WoW early before the BC rush" e-mails really worked: Blizzard just announced World of Warcraft now having 8 million paying customers, of which 2 million are in North America, 1.5 million in Europe, and 3.5 million in China.
Now compare that to the 280,000 players that pre-WoW were thought to be the size of the European MMO market. World of Warcraft increased the market size at least 5-fold. Sorry, don't have the numbers for North America, but I'm sure the overall market size grew there as well. That is important, because paying customers equal profit which equals future investment in new games. That could be Blizzard working on World of Starcraft, or other companies wanting their share of the pie. Now the market has been proven to be there, people start investing. And while not all the games produced that way will be good, overall we players will get more choice between better games. And even if you hate WoW, you'll have to thank Blizzard for that.
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