You can now buy the Burning Crusade expansion online, on the World of Warcraft Account Management website. Apparently Blizzard feared that if that had been possible two weeks ago, on release, their servers couldn't have handled the traffic.
Well, I guess as Blizzard had enough boxes on the retail shelves on release day, it doesn't really matter that the digital download option is a bit late. They sold 2.4 million copies of Burning Crusade on the first day, breaking all previous first-day sales records of PC games. They had 4 million copies provided to retailers, quite sufficient in view of the fact that China hasn't received the expansion yet. But Blizzard reached an agreement with the chinese distributor The9, and the Burning Crusade will hit China later this year.
At $40 per box, the Burning Crusade earned Blizzard nearly 100 million dollars on the first day alone, which should more than cover the development cost. I just hope that motivates them to get expansions out faster in the future, it's a license to print money.
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