EQ2 thinks about skipping right to the endgame

In news very relevant to the recent discussion here, EverQuest II Producer Dave “Smokejumper” Georgeson floated an idea for debate about a "return to EQ2 and buy Destiny of Velious, and you'll get a free level 90 character of your choice" winback campaign. I think that is a very good idea. If the leveling game has very little to do with preparing you for the endgame, and thus ends just as being an obstacle with very different gameplay from what you actually want to do, then why not just skip that part?