Free2Play barbarians

Age of Conan is going Free2Play with a not-so-unusual "hybrid" business model in which you can choose whether you want to just play for free, or pay for things in the item shop, or become a "premium" subscriber. The most remarkable bit about this news is how very unremarkable announcements like this have become. The usual reaction is "What? They were *still* subscription based?". Right now the only game which actually would surprise people if it went Free2Play is World of Warcraft.